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The Hershey Company Acquires Sour Strips Candy | Consumer Goods Technology

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Posted in November
Liz Dominguez 11/9/2024

The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category. In 2019, social media personality Maxx Chewning founded the brand Sour Strips, which carries the tagline, “sour candy that doesn’t suck.” Chewning will continue to lead its marketing and innovation initiatives.

http://consumergoods.com/hershey-company-acquires-sour-strips-candy
 

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